From 1846, when the railway was extended between Middlesbrough and Redcar, the small coastal town went quickly from a local fishing community to a popular beach destination. Redcar was popular with both people from the Teesside area and holidaymakers from across the country, and the busiest times was during Easter and the months of June, July and August. It may seem unusual today, but these were also the only times John opened his Rock Shop to the public and kept the premises closed for the rest of the year.
Catering to the crowds of tourists and day-trippers may have been lucrative for John, but his trade started to hit rough times with the outbreak of the Second World War. On top of the disappearance of the holidaymakers, Redcar was restricted to allowing only essential tradespeople to enter and John lost a lot of his customer-base. He was also only allowed to make smaller amounts of sweets due to government rationing. Despite these difficulties the Rock Shop managed to stay in business after the end of the War.
By the late 1940s John had retired and left the business to his daughter and her husband, Fred Harrison, to run. From this point onwards the Shop’s fortunes began to flourish. Cars were becoming affordable at the time and as a result more people coming to Redcar outside of holiday times. The Harrisons began opening the shop all year round to cater to a new larger customer base.