With help from his family, Henry bought land and employed George Dickinson to lay out a plan of the town according to his vision. This included the Station, Valley Gardens, the Pier, the magnificent Zetland Hotel and the ‘jewel streets’ along the sea front – Amber, Pearl, Diamond, Emerald, Ruby, Coral and Garnet.
Most of the buildings were built from these specially made, pale-coloured bricks with the name ‘Pease’ stamped into them. Henry Pease became known as the founding father of Saltburn-by-the-Sea, and his name runs through the heart of the town like a stick of Saltburn rock.